TRYORA
Privacy Policy
Effective date: March 2026
Last updated: March 2026
1. Who We Are
This Privacy Policy explains how tryora.online ("Tryora", "we", "us") collects, uses, and protects personal data when you visit our website or submit a demo request.
Data Controller: Oksana Yakovleva (ФОП Яковлєва Оксана Зіновіївна)
Address: Chernivtsi, Ukraine
Contact: ceo@zerna.tech
2. What Data We Collect
2.1 Demo request form
When you fill in the demo request form, we collect:
- First and last name
- Business email address
- Company name
- Website URL (if provided)
- Phone number (if provided)
2.2 Analytics data (Google Analytics 4)
We use Google Analytics 4 to understand how visitors interact with our website. GA4 collects:
- Pages visited, time on page, scroll depth
- Referral source and UTM parameters
- Browser type, operating system, approximate geographic location (country / city)
- Anonymised IP address — full IP is never stored
All GA4 data is processed in accordance with Google's Privacy Policy. Data may be transferred to Google servers in the United States under Standard Contractual Clauses.
2.3 Cookies
We use a minimal set of cookies required for the website to function correctly. See Section 6 for full details.
3. Legal Basis for Processing (GDPR)
| Data | Legal basis |
|---|---|
| Demo form (name, email, company, phone) | Art. 6(1)(b) — performance of pre-contractual steps at your request |
| GA4 analytics (anonymised usage data) | Art. 6(1)(f) — legitimate interest in improving our service |
| Functional cookies (session data) | Art. 6(1)(f) — legitimate interest in providing a working website |
4. How We Use Your Data
Demo request form data:
- To contact you and schedule a product demonstration
- To follow up with information relevant to your business needs
We do not add you to any marketing list without your explicit consent
Analytics data:
- To understand which pages and sections of the site are most useful
- To improve website structure and content
We do not use analytics data for advertising targeting
5. Data Storage and Retention
Your data is not stored on Tryora's own servers. It is held by the following third-party processors:
| Processor | Purpose | Location | Retention |
|---|---|---|---|
| Google Analytics 4 (Google LLC) | Website analytics | USA (SCCs) | Up to 14 months |
| Email inbox (Google Workspace) | Demo request emails | EU | 12 months from last contact |
We do not sell, rent, or share your personal data with third parties for their own marketing purposes.
6. Cookies
| Type | Name / Service | Purpose | Duration |
|---|---|---|---|
| Essential | _ga, ga* | Google Analytics — distinguishes users and sessions | 2 years / 24 h |
| Essential | tryora_session | Maintains basic site functionality during your visit | Session |
We do not use advertising, retargeting, or social media tracking cookies on the landing page.
You can disable or delete cookies at any time through your browser settings. Disabling analytics cookies will not affect your ability to use the site.
7. Your Rights Under GDPR
If you are located in the European Union or United Kingdom, you have the following rights:
- Right of access — request a copy of the personal data we hold about you
- Right to rectification — ask us to correct inaccurate data
- Right to erasure ("right to be forgotten") — request deletion of your data
- Right to restriction of processing — ask us to limit how we use your data
- Right to data portability — receive your data in a structured, machine-readable format
- Right to object — object to processing based on legitimate interests
- Right to withdraw consent — where processing is based on consent, withdraw it at any time
To exercise any of these rights, contact us at: ceo@zerna.tech We will respond within 30 days. You also have the right to lodge a complaint with your local data protection authority.
8. Children's Privacy
Tryora's website is intended for business users only. We do not knowingly collect personal data from individuals under the age of 16. If you believe we have inadvertently collected such data, please contact us immediately.
9. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically.
10. Contact
For any questions about this Privacy Policy or your personal data, contact:
Oksana Yakovleva (ФОП Яковлєва Оксана Зіновіївна), tryora.online